There’s something special about walking into Element’s new space on Larimer Square. It’s contemporary and urban flair is sprinkled onto every furniture piece making it impossible to leave without wanting to re-design your home. Owner, Robert Zimmerman has spent the last 15 years pouring his heart and soul into the unique design boutique. He’s acquired a lot of his inspiration for the store from his European travel. However, he attributes Element’s monumental success to his passion for making homes feel special and keeping his customers happy.
History of Element
Element first opened its doors in 2003 in the industrial Golden Triangle neighborhood. In 2008, a small storefront on Larimer Square became available and Zimmerman jumped at the opportunity. While the intimate space meant there would be less room for furniture, the demographic that Larimer Square drew to the block was perfect for the type of people Element was trying to reach. Nearly 10 years later, Element has continued to offer over forty unique lines of furniture, lighting, rugs and decorative accessories that inspire and push interior design limits.
The Expanded Space
With its new and improved space, Element has been able to add a bedroom set, dining tables, sectional groups and more accent pieces that originally couldn’t be displayed due to limited space. Consequently, the new location has enabled Zimmerman and his team to introduce two lines of custom bedding. In addition, he’s added Portuguese crafted stoneware, home gift items like candles and throws and a larger collection of artwork from original, local artists.
Over the years, Zimmerman has collaborated with clients to help make their design dreams a reality. With his extensive knowledge and expertise, Robert believes that every décor project should follow these ten rules.
- Have a plan. Designing a space can be a daunting task. Therefore, it’s crucial to outline what essentials you need for your room. Since every space is different, designing each one is a case by case situation. Nowadays, a lot of rooms are fairly small, which can make it challenging to fit everything. It’s important to use space wisely and remember that every detail will make a difference. This is why it’s important to start with a game plan.
- Put together a Pinterest board. Part of the planning process starts with figuring out what you want your home to look like. It’s important to do some research and piece together things that you like to make sure they blend in a cohesive way. Creating a Pinterest board can help you discover your style and what kind of aesthetic you want your home to have. It’s also a convenient way to keep your ideas compiled in one place.
- Avoid designing on the fly. One of the most effective strategies for designing a home is to do it thoughtfully with prior research and consideration. While window shopping is a great way to find inspiration, be mindful to limit impulsive purchases for it can end up restricting your options for a space. The only exception to this rule is when it comes to buying artwork. Sometimes it can be useful to buy artwork and take it home to see what fits well in your home.
- Listen to your intuition. Something that Zimmerman stresses to all his clients is that your home is not a commodity. It’s imperative to stick to your ideas and not to let outsiders’ opinions influence your decisions. Everyone will have their input, but at the end of the day, your home needs to be your element and feel right for you.
- Examine how you want to live in this space. Ask yourself what your goals are for the space you’re designing. Is the room’s function to entertain? Is it for leisure? Or simply for pure comfortability? It’s important to have a clear idea of what purpose you want the room to serve in your home. However, something that Zimmerman wants to make clear is that you shouldn’t fixate on one definite plan for the room but to invite the opportunity for re-arranging and re-design. House calls are a large part of Element’s business. Skilled design professionals are always available to come to your home and help you take measurements. They’ll also look at floor plans and discuss presentation. It’s always nice to have a professionals’ opinion, especially with something as important as home design.
- Buy the best quality that you can. While it’s tempting to have numerous pieces of furniture, the golden rule still stands with design: quality over quantity. While furniture can be expensive, the satisfaction will be higher and you’ll never regret buying great quality. Look for items that are within your budget and remember it’s better to have one unique and durable piece than multiple pieces that won’t last long.
- Stick to the classics for big pieces. By purchasing timeless pieces of furniture, it’s enabling you to have a baseline for your room that will always be in style. You can always accent with color and patterns to keep the room current and up to date with the trends. However, for those who want to avoid redesigning every couple of years, buying neutral and classic furniture for the staple pieces is a useful tip. The accent pieces are the changes you can make to keep things exciting in your home.
- Have a balance. Zimmerman considers his style to be more modern. As a result, he tends to gravitate towards clean lines and neutral bases, but also loves exciting artwork, rugs and other decorative accessories. Having a balance is important and one of Zimmerman’s biggest design factors. He always tries to provide customers with a unique and modern look that also feels organic and comfortable for their homes. Zimmerman uses different colors and textures to help warm up a modern space and give it a nice juxtaposition.
- Have realistic expectations. Setting a realistic budget, timeframe, plan and concept for your space is going to make or break your design experience. Zimmerman mentions that one of the hardest things that people have to deal with is deciding which pieces of furniture are important to keep and which can be let go of. Sometimes it can be challenging to give up expensive, older furniture, but part of good design is learning to let go of dated pieces to make room for newer items. Rather than keeping all of the furniture, understand the pros and cons of your various pieces or accessories. Figure out what is worth keeping and what’s worth selling. It’s all part of the experience.
- Ask for help if you need it. Remember, it’s challenging to design a space. Use Element and work with their designers so that you’re not making costly mistakes. This is what they’re here for. Element is full service and equipped to help you through every part of the process. Even if you think your design sense is great, it’s in your best interest to consult professionals so they can help you save some time and energy in the process.
Designing a space should always be an enjoyable process. Be sure to stop into Element’s new space and check out all the unique pieces of furniture they offer. Browse through their artwork, their home goods section, and their fabrics. They’ve got beautiful specialty pieces that are rare and made from wonderful natural elements… perfect for designing a modern home. Zimmerman and his team are excited to help you with anything you may need. Be on the look-out for their grand re-opening party that’s scheduled for late November/early December. Happy designing!